{"id":388,"date":"2017-11-13T05:26:38","date_gmt":"2017-11-13T05:26:38","guid":{"rendered":"https:\/\/www.sysbunny.com\/blog\/?p=388"},"modified":"2021-04-03T20:12:49","modified_gmt":"2021-04-03T14:42:49","slug":"how-to-stay-ahead-in-competition-in-holiday-season-by-building-a-mobile-app","status":"publish","type":"post","link":"https:\/\/www.sysbunny.com\/blog\/how-to-stay-ahead-in-competition-in-holiday-season-by-building-a-mobile-app\/","title":{"rendered":"How to Stay Ahead in Competition in Holiday Season by Building a Mobile App"},"content":{"rendered":"Mobile applications provide immense opportunities to Boost Holiday Sales, and merchants can leverage all in the current holiday season 2017. The current post gives some statistics depicting the trends and behavior of mobile shoppers during the past seasons and, based on it, suggested some tips win the battle.\nToday the shape of the retail business has changed significantly. Some have brick-and-mortar stores while some exist as a solely online business (Ecommerce), and many have both types of entities. The customer acquisition routes are also multiple for Omnichannel businesses.\n<blockquote>Recommended:\u00a0<a href=\"https:\/\/www.sysbunny.com\/blog\/mobile-application-for-small-and-enterprise-business\/\">Benefits of Using Mobile Application for Small and Enterprise Business<\/a><\/blockquote>\n<h3><span data-preserver-spaces=\"true\">We Are Living In Mobile Era<\/span><\/h3>\n<span data-preserver-spaces=\"true\">Earlier, we have only websites accessible through desktops and wired networks. Fortunately, the mobile revolution has changed the entire scenario. It brought a remarkable thing, and it is mobility. Thanks to handheld mobile devices, we can access the business from anywhere and at any time, even while on the go!<\/span>\n<h4><span data-preserver-spaces=\"true\">Advantages of Mobiles for the Businesses<\/span><\/h4>\n<span data-preserver-spaces=\"true\">Some more and sweet flavors were added by the\u00a0<\/span><strong><span data-preserver-spaces=\"true\">mobile applications designed<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0to keep users at the center.<\/span>\n<ul>\n \t<li><span data-preserver-spaces=\"true\">Mobile apps provide excellent user experiences, primarily due to access to native features and hardware capabilities.<\/span><\/li>\n \t<li><span data-preserver-spaces=\"true\">The mobile app has some storage capacities on the client devices that make performance excellent.<\/span><\/li>\n \t<li><span data-preserver-spaces=\"true\">The mobile network has multiple channels to access the web services and business databases, such as native mobile networks (3G\/4G) and Wi-Fi.<\/span><\/li>\n \t<li><span data-preserver-spaces=\"true\">Mobile devices have excellent hardware capabilities like a camera, accelerometer, GPS, Bluetooth, and much more to smooth the integration of the latest technologies like IoT,\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.sysbunny.com\/blog\/the-birth-and-juvenility-of-augmented-reality\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><u><span data-preserver-spaces=\"true\">Augmented Reality<\/span><\/u><\/em><\/a><span data-preserver-spaces=\"true\">, LBS, and much more.<\/span><\/li>\n \t<li><span data-preserver-spaces=\"true\">Mobile devices are more secure in many ways than their counterparts when enough measures have been taken.<\/span><\/li>\n \t<li><span data-preserver-spaces=\"true\">Mobiles provide instant access to the most trendy social media sites such as Facebook, Twitter, Instagram, WhatsApp, and YouTube to connect businesses operating on Omnichannel.<\/span><\/li>\n<\/ul>\n<span data-preserver-spaces=\"true\">These all have increased mobile usage, and the following figures of smartphones and tablet users in the USA indicate the popularity and increased usage of mobile devices.<\/span>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-412 size-full\" src=\"https:\/\/www.sysbunny.com\/blog\/wp-content\/uploads\/2017\/11\/b1.png\" alt=\"\" width=\"451\" height=\"312\" srcset=\"https:\/\/www.sysbunny.com\/blog\/wp-content\/uploads\/2017\/11\/b1.png 451w, https:\/\/www.sysbunny.com\/blog\/wp-content\/uploads\/2017\/11\/b1-300x208.png 300w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/>\n<ul>\n \t<li>The smartphones owner U.S. consumers &#8211; 125 Million<\/li>\n \t<li>The tablet&#8217;s ownerS. Consumers &#8211; 50 million<\/li>\n<\/ul>\n<span data-preserver-spaces=\"true\">However, before checking<\/span><strong><span data-preserver-spaces=\"true\">\u00a0the role of mobiles in holiday sales<\/span><\/strong><span data-preserver-spaces=\"true\">, we should know what holiday sales and their significance for eCommerce are. Let\u2019s take a glimpse of the prime holidays in 2017 year.<\/span>\n<h3><span data-preserver-spaces=\"true\">What Is Holiday Sale?<\/span><\/h3>\n<span data-preserver-spaces=\"true\">In the Western world, most of the holidays come at the end of the year, in November &amp; December months. Just examine the dates of the major holidays in the following table.<\/span>\n<table width=\"292\">\n<tbody>\n<tr>\n<td width=\"131\"><strong><em>Date:<\/em><\/strong><\/td>\n<td width=\"161\"><strong><em>Day:<\/em><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"131\">October 9<\/td>\n<td width=\"161\">Canadian<\/td>\n<\/tr>\n<tr>\n<td width=\"131\">November 23<\/td>\n<td width=\"161\">US Thanksgiving Day<\/td>\n<\/tr>\n<tr>\n<td width=\"131\">November 24<\/td>\n<td width=\"161\">Black Friday<\/td>\n<\/tr>\n<tr>\n<td width=\"131\">November 25<\/td>\n<td width=\"161\">Small Business Saturday<\/td>\n<\/tr>\n<tr>\n<td width=\"131\">November 27<\/td>\n<td width=\"161\">Cyber Monday<\/td>\n<\/tr>\n<tr>\n<td width=\"131\">December 11<\/td>\n<td width=\"161\">Green Monday<\/td>\n<\/tr>\n<tr>\n<td width=\"131\">December 16<\/td>\n<td width=\"161\">Free Shipping Day<\/td>\n<\/tr>\n<tr>\n<td width=\"131\">December 25<\/td>\n<td width=\"161\">Christmas<\/td>\n<\/tr>\n<tr>\n<td width=\"131\">December 16-24<\/td>\n<td width=\"161\">Hanukkah<\/td>\n<\/tr>\n<tr>\n<td width=\"131\">December 26<\/td>\n<td width=\"161\">Boxing Day<\/td>\n<\/tr>\n<tr>\n<td width=\"131\">December 31<\/td>\n<td width=\"161\">New Year\u2019s Eve<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nTraditionally, people are spending more during these holidays and the shopping of billions of dollars taking place. Therefore, these two months are famously called as the \u2018Great Holiday Sales\u2019 period.\n<blockquote>Recommended:\u00a0<a href=\"https:\/\/www.sysbunny.com\/blog\/how-to-find-and-hire-best-mobile-app-development-agency\/\">How to Find and Hire Best Mobile App Development Agency<\/a><\/blockquote>\nNow, we are going to focus on only holidays in the November month, and those are <strong>Thanksgiving Day, Black Friday, and Cyber Monday<\/strong>. According to report published by Adobe for 2016 Holiday Sales in November,\n<h4>Online Sales &amp; Growth in Holiday Sales:<\/h4>\n<table width=\"503\">\n<tbody>\n<tr>\n<td width=\"123\"><strong>Online Sales<\/strong><\/td>\n<td width=\"135\"><strong>Thanksgiving Day<\/strong><\/td>\n<td width=\"121\"><strong>Black Friday<\/strong><\/td>\n<td width=\"125\"><strong>Cyber Monday<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><strong><em>Total sales on the day<\/em><\/strong><\/td>\n<td width=\"135\">$1.93 billion<\/td>\n<td width=\"121\">$3.34 billion<\/td>\n<td width=\"125\">$3.39 billion<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><strong><em>Sales growth in %<\/em><\/strong><\/td>\n<td width=\"135\">11.5%<\/td>\n<td width=\"121\">21.6%<\/td>\n<td width=\"125\">10.2%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nThe total online sales using various devices and the network was significantly high on the Black Friday out of all three prime days. It was $3.34 billion with 21.6% growth rate. Let\u2019s check the role of different digital devices with the Internet access during the holiday sales period.\n<h4>Shares of Different Devices in Holiday Sales:<\/h4>\n<table>\n<tbody>\n<tr>\n<td width=\"145\"><strong>Shares of\/on:<\/strong><\/td>\n<td colspan=\"2\" width=\"118\"><strong>Thanksgiving Day<\/strong><\/td>\n<td colspan=\"2\" width=\"118\"><strong>Black Friday<\/strong><\/td>\n<td colspan=\"2\" width=\"118\"><strong>Cyber Monday<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"145\"><strong>Desktops<\/strong><\/td>\n<td width=\"59\">43% visits<\/td>\n<td width=\"59\">60% sales<\/td>\n<td width=\"59\">45% visits<\/td>\n<td width=\"59\">64% sales<\/td>\n<td width=\"59\">47% visits<\/td>\n<td width=\"59\">65% sales<\/td>\n<\/tr>\n<tr>\n<td width=\"145\"><strong>Mobiles<\/strong><\/td>\n<td width=\"59\">57% visits<\/td>\n<td width=\"59\">40% sales<\/td>\n<td width=\"59\">55% visits<\/td>\n<td width=\"59\">36% sales<\/td>\n<td width=\"59\">53% visits<\/td>\n<td width=\"59\">35% sales<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nThe data given in the table above, indicate that the share of the mobile devices like smartphones and tablets are higher during the peak week of Holiday Sales compared to desktop\/laptop devices.\n\nUnfortunately, the conversion rate is not following the mobile trends in Holiday Sales. Check the figures given in the table.\n<h4>Conversion Rate (%) for Different Devices in Holiday Sales:<\/h4>\n<table width=\"503\">\n<tbody>\n<tr>\n<td width=\"123\"><strong>Conversion in %<\/strong><\/td>\n<td width=\"135\"><strong>Thanksgiving Day<\/strong><\/td>\n<td width=\"121\"><strong>Black Friday<\/strong><\/td>\n<td width=\"125\"><strong>Cyber Monday<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><strong><em>iOS <\/em><\/strong><\/td>\n<td width=\"135\">2.1<\/td>\n<td width=\"121\">2.5<\/td>\n<td width=\"125\">2.3<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><strong><em>Android <\/em><\/strong><\/td>\n<td width=\"135\">1.9<\/td>\n<td width=\"121\">2.2<\/td>\n<td width=\"125\">1.8<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><strong><em>Desktops<\/em><\/strong><\/td>\n<td width=\"135\">4.4<\/td>\n<td width=\"121\">4.0<\/td>\n<td width=\"125\">4.3<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><strong><em>Tablets<\/em><\/strong><\/td>\n<td width=\"135\">3.8<\/td>\n<td width=\"121\">3.7<\/td>\n<td width=\"125\">3.7<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nAccording to predicted shopper\u2019s journey, the shoppers use mobile devices to access the product and the business. They add the products of their choices in the cart and leave the mobile devices in favor of desktop devices. It is because the desktops have larger screens, faster network access, and capable of providing secure transactions compared to mobiles.\n<h3>Mobile Order (%) on Holiday Sales<\/h3>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-411 aligncenter\" src=\"https:\/\/www.sysbunny.com\/blog\/wp-content\/uploads\/2017\/11\/blogpng-300x208.png\" alt=\"\" width=\"451\" height=\"312\" srcset=\"https:\/\/www.sysbunny.com\/blog\/wp-content\/uploads\/2017\/11\/blogpng-300x208.png 300w, https:\/\/www.sysbunny.com\/blog\/wp-content\/uploads\/2017\/11\/blogpng.png 451w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/>\n<ul>\n \t<li>From the overall mobile order values, the share of smartphones was 78% during the Holiday Sales-2016. It is 11% higher than the figure of 2015.<\/li>\n \t<li>From the overall mobile order values, the share of tablets was 22% during the Holiday Sales-2016. It is 26% lesser than the figure of 2015.<\/li>\n<\/ul>\nThese statistic figures given in various tables above provided us some clues regarding the behavior of shoppers during the holiday season of 2016 and based on it, the eCommerce and Omnichannel businesses can prepare for the Holiday Sales 2017, which is already started with the onset of November 2017 month.\n<h3><span data-preserver-spaces=\"true\">Takeaways:<\/span><\/h3>\n<span data-preserver-spaces=\"true\">If a business has a mobile application and a mobile-friendly website, the chances of winning the Holiday Sales battle are increasing exponentially. There are some valuable suggestions by ecommerce\u00a0<\/span><span data-preserver-spaces=\"true\">experts from the mobile application development<\/span><span data-preserver-spaces=\"true\">\u00a0niche. Let\u2019s see those and try to implement them in the upcoming holiday season 2017.<\/span>\n<h4><span data-preserver-spaces=\"true\">Push Notifications through Mobile App<\/span><\/h4>\n<span data-preserver-spaces=\"true\">Push notification is indeed a blessing of mobiles that hardly comes through other channels. According to a survey in last Holiday Season, only 5% of customers have opened the email message and clicked on the given link. Against it, 30% to 60% of shoppers have read the push notification messages and responded.<\/span>\n\n<span data-preserver-spaces=\"true\">You can use coupons, vouchers, and other marketing techniques in push notifications to incentivize holiday shoppers more.<\/span>\n<h4><span data-preserver-spaces=\"true\">Gift Cards &amp; Reward Program via Mobile App<\/span><\/h4>\n<span data-preserver-spaces=\"true\">The gift cards provide a great way to implement an effective loyalty program that can return a big long run. Gift card usage is increasing leaps and bounds with the pace of time thanks to advanced technologies. Smart merchants mingle the gift cards with other marketing incentives, including reward points, coupons, and vouchers to please the shoppers the most.<\/span>\n<h4><span data-preserver-spaces=\"true\">Enhancement of User Experiences by Mobile App<\/span><\/h4>\n<span data-preserver-spaces=\"true\">The mobile app considers as the best way to provide excellent user experiences, as we have seen at the beginning. Suppose you have an impeccable\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.sysbunny.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><u><span data-preserver-spaces=\"true\">Team of Mobile App Developers<\/span><\/u><\/em><\/a><span data-preserver-spaces=\"true\">\u00a0like SysBunny. In that case, you can provide an intuitive and engaging app to your shoppers during the holiday season and grab more sales than you can do with a website alone.<\/span>","protected":false},"excerpt":{"rendered":"Mobile applications provide immense opportunities to Boost Holiday Sales, and merchants can leverage all in the current holiday season 2017. The current post gives some statistics depicting the trends and behavior of mobile shoppers during the past seasons and, based on it, suggested some tips win the battle. Today the shape of the retail business [&hellip;]","protected":false},"author":1,"featured_media":395,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[126,122,123,12,125,59,124],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.sysbunny.com\/blog\/wp-content\/uploads\/2017\/11\/Building-a-Mobile-App.jpg","_links":{"self":[{"href":"https:\/\/www.sysbunny.com\/blog\/wp-json\/wp\/v2\/posts\/388"}],"collection":[{"href":"https:\/\/www.sysbunny.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sysbunny.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sysbunny.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sysbunny.com\/blog\/wp-json\/wp\/v2\/comments?post=388"}],"version-history":[{"count":19,"href":"https:\/\/www.sysbunny.com\/blog\/wp-json\/wp\/v2\/posts\/388\/revisions"}],"predecessor-version":[{"id":3112,"href":"https:\/\/www.sysbunny.com\/blog\/wp-json\/wp\/v2\/posts\/388\/revisions\/3112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sysbunny.com\/blog\/wp-json\/wp\/v2\/media\/395"}],"wp:attachment":[{"href":"https:\/\/www.sysbunny.com\/blog\/wp-json\/wp\/v2\/media?parent=388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sysbunny.com\/blog\/wp-json\/wp\/v2\/categories?post=388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sysbunny.com\/blog\/wp-json\/wp\/v2\/tags?post=388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}